Available For Work
Available For Work
Available For Work
Get Real
Get Real
Get Real
Social Awareness Campaign
Social Awareness Campaign
Social Awareness Campaign
The Brief
The Brief
The Brief
The task required us to identify a community and their specific challenge, then address this problem through a Social Awareness Campaign that utilises outdoor communication. This project involved in-depth research and active community engagement. I chose to focus on students, who were struggling to maintain meaningful friendships and interactions following the global pandemic.
The task required us to identify a community and their specific challenge, then address this problem through a Social Awareness Campaign that utilises outdoor communication. This project involved in-depth research and active community engagement. I chose to focus on students, who were struggling to maintain meaningful friendships and interactions following the global pandemic.
The task required us to identify a community and their specific challenge, then address this problem through a Social Awareness Campaign that utilises outdoor communication. This project involved in-depth research and active community engagement. I chose to focus on students, who were struggling to maintain meaningful friendships and interactions following the global pandemic.
The Solution
The Solution
The Solution
The idea was to encourage students to reconnect with friends and loved ones. Many students, especially those far from home, struggled to return to normalcy after more than a year of social distancing. The campaign consisted of four posters, centred around the theme “Get Real,” with supporting messages: “Real People,” “Real Talk,” and “Real Time.” The posters were designed to be impactful whether viewed individually, in pairs, or as a complete set, ensuring flexibility and effectiveness in various display contexts.
The idea was to encourage students to reconnect with friends and loved ones. Many students, especially those far from home, struggled to return to normalcy after more than a year of social distancing. The campaign consisted of four posters, centred around the theme “Get Real,” with supporting messages: “Real People,” “Real Talk,” and “Real Time.” The posters were designed to be impactful whether viewed individually, in pairs, or as a complete set, ensuring flexibility and effectiveness in various display contexts.
The idea was to encourage students to reconnect with friends and loved ones. Many students, especially those far from home, struggled to return to normalcy after more than a year of social distancing. The campaign consisted of four posters, centred around the theme “Get Real,” with supporting messages: “Real People,” “Real Talk,” and “Real Time.” The posters were designed to be impactful whether viewed individually, in pairs, or as a complete set, ensuring flexibility and effectiveness in various display contexts.
Completed in
Completed in
Completed in
Project Duration
weeks
weeks
Project Duration
weeks
weeks
Project Duration
weeks
weeks
Get Real
Social Awareness Campaign
The Brief
The task required us to identify a community and their specific challenge, then address this problem through a Social Awareness Campaign that utilises outdoor communication. This project involved in-depth research and active community engagement. I chose to focus on students, who were struggling to maintain meaningful friendships and interactions following the global pandemic.
The Solution
The idea was to encourage students to reconnect with friends and loved ones. Many students, especially those far from home, struggled to return to normalcy after more than a year of social distancing. The campaign consisted of four posters, centred around the theme “Get Real,” with supporting messages: “Real People,” “Real Talk,” and “Real Time.” The posters were designed to be impactful whether viewed individually, in pairs, or as a complete set, ensuring flexibility and effectiveness in various display contexts.
Completed in
Project Duration
weeks
weeks
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