Bloom Bedtime Tea
Bloom is a CBD-infused bedtime tea providing a natural alternative to bedtime remedies, safe for the whole family. The challenge was bridging the gap of understanding between CBD and consumers — due to its association with cannabis, CBD remained largely unknown to many at the time of the project's completion.
Our solution was to create a brand and packaging that firstly positioned the product as friendly and approachable. Secondly, we ensured that the packaging itself was informative and prioritised transparency, making it easy for consumers to learn about the product. Originally completed in 2020, what began as a brief to tackle the challenging cannabis association linked with CBD products soon took on a life of its own — growing from a single idea into a fully realised brand.
