Thaba Eco Hotel
We partnered with Thaba Eco Hotel with an initial focus on revising their brand identity. Given the hotel's position as an eco hotel situated on a game reserve, we built a refreshed visual system and supporting materials, before turning our attention to improving their website's user experience, content, and search visibility.
We chose to maintain the pre-existing logo, which the company had already invested in significantly, and instead built around it with a revised colour and typography system. The client had the idea to depict animals in luxurious human clothing — a charming juxtaposition that captures Thaba Eco Hotel's blend of nature and luxury. We designed a full range of supporting materials, from stationery and social media graphics to evacuation plans, menus, and internal instructional designs — everything a hotel would need. We then turned our attention to their website, focusing on brand identity alignment, user experience improvements, information enhancements, and SEO performance. This has been an ongoing process to grow and develop the website, with a recent focus on improving rankings for AI-based search engines. The refreshed website and ongoing optimisation help create a smoother digital experience for guests while strengthening Thaba's visibility online. The supporting materials ensure their brand is communicated consistently across both guest-facing and operational touchpoints.
